It is a brand which was launched starting from the online sale of the handmade diary

which was developed personally in May, 2000.
We have launched the bag line since 2005 and have been designing and making the shoulder bag,

backpack, cross bag, and clutch bag in various designs starting from the tote bag.
Our brand has been introduced to a number of medium like broadcast(KBS, SBS, and MBC),

 press, and magazine since September, 2005.

This brand is in Hyunday Department Store in Daegu and Shinsegae Department Store in 2013,

and held the popup and events in several branches like Galleria Department Store,

 Hyundai Department Store, and Lotte Department Store.

Magicdiary, which contains the natural, feminine, and maximalism-like

sentiment for the purpose of making the light and convenient bag

by using the fabrics of various materials and the special fabric,

 is being sold exclusively by Ideas in Korea now and it is operating its own site and Naver Storefarm.
When it comes to overseas countries, this brand is on the major online sites in Taiwan, Japan, and US now.

It is operating the online sites from Taiwan, China, and US by itself, which are the B2C E-commerce independent malls.

(opened in early August) It focuses on the distribution line according with

the brand concept rather than increasing many sale channels.

Magicdiary is the brand having the natural and maximalism-like sentiment for the purpose

 of making the light and valuable bag faithful to the basics and that users want to carry for long.

Magicdiary focuses on embodying the high-quality handmade brand identity based on the long career and know-how.

It is not produced in bulk at the factory but produced by hand and aims for the luxuriousness

with the higher value-added product high in scarcity and the differentiation of materials.